Strategic Planning

Services

Market Research
To complete the important first stage of a large campaign, CDD can draw upon the vast experience of our team to conduct detailed research into your brand, your competitors and your position in the marketplace. Focus groups, key client interviews, telemarketing and online questionnaires, combined with extensive desk research, are just some of the tools at our disposal.

Creative Campaigning
Our creative and technical abilities apply to a broad range of media, but it is essential to get your message to the right people at the right time, in the most appropriate and cost-effective way. CDD can liaise with your sales and marketing team to develop precisely targeted campaigns to fully exploit the potential of your brand.

Multi-Media Schedules
We can work with your budget to create successful advertising and promotional campaigns that are designed to maximise the return on your marketing investment, through smart use of the variety of available media.

Campaign Management
We are happy to work independently or with your existing media buyer, and once the scope of the campaign has been agreed, we can liaise with all of the relevant third parties to manage the entire schedule, including:

Print management
Mailing house delivery
Marketing lists
Press and online ad booking
Supply copy to technical specifications

Marketing Consultancy
As a client of CDD, you will have access to all that we know and all that we can do. Involve us from the very early stages of your campaign planning and we will deliver added value marketing consultancy that ensures the successful development of your brand and its position in the marketplace. We can also enhance the benefits of your sponsorship and business partner relationships, by understanding your goals and helping you to develop campaigns or online solutions to achieve them.

Services

CREATIVE ACUMEN

CREATIVE
ACUMEN