Angry management from TRACKER
Posted by: Ben on Monday 25 July 2011

TRACKER is the UK’s leading Stolen Vehicle Recovery system on the market today.

CDD have had a great, long standing 15 year relationship, developing their marketing as their products evolve and consumer demands dictate, allowing us greater understanding of this marketplace.
The latest stage of TRACKER’s development has resulted in a new campaign aimed directly at human emotions and with an umbrella proposition built around foresight - refering to the quality of the product and intelligence of the customer.

CDD have currently developed this campaign through press advertising, 6, 48 and 96 sheet posters, and a variety of ambient media touchpoints including bus livery and phone kiosks.
Product literature and dm for existing and new customers, sales aids and incentive schemes are to follow.

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