DKB choose CDD for Jamie Oliver Packaging ProjectAPRIL 2009 When it came to selecting the agency to work on the new range of Jamie Oliver Kitchen Utensils packaging, DKB chose CDD to work with them on this prestigious new project. Working to tight deadlines, we liaised with both DKB and the Jamie Oliver brand guidelines team to design and produce concepts for both tiers of these exciting new kitchen utensil ranges. With over 40 items across both ranges, we first produced designs and concepts on how the two tiers of products could work together but maintain their market differentiation and conform to the strict Jamie Oliver brand identity. On approval of these design and working closely with the DKB development team and the packaging manufacturers, we then worked on the cardboard engineering to ensure the products fitted snugly in to their packs, and minimised the use of material. The next stage was to produce the complex cutter guides and layout all the products as finished artwork. Mock-ups were then made and on approval all artwork was prepared for print and production. Combining all the key areas of CDD project management, design and production, this project was completed on time and on budget. |