CDD Launch new cost effective E-shot management system

MAY 2009

In the current economic climate we are mindful that clients are looking for more cost effective and innovative ways of communicating with potential new as well as existing customers.

Recognising that E-shot campaigns meet both these criteria’s, we have been building client e-shots for over 12 months but using a third party to provide the broadcast service. The provision of this third party service was both expensive and was restricted to time schedule demands by the provider.

To overcome this problem and to enable us to provide a far more cost effective service, we have invested in a bespoke e-shot broadcast mailing system. This new system now enables to control ALL aspects from the setting up of the unique client domain, email response, database management, broadcast schedule and send and detailed reporting.

The new system will manage client databases and will remove all duplicates, incorrect naming structures as well as ensuring unsubscribes are removed from the data for future mailings.

Within seconds of broadcasting, the reporting system will enable the client to view all data from click thoughts to webpage viewing, frequency and time of views, bounce backs, to unsubscribes and much much more.

Tied in with our ability to design and build the e-shot, we can now offer the complete service under one roof.